genus rebranding
(on 50th anniversary)
the project features a comprehensive rebranding and brand book design project for a UK based heritage photography and microfilm company celebrating its 50th anniversary. the rebranding reflects the company’s rich legacy while aligning with its vision for the future.
project type
rebranding
year
2024
tools
adobe photoshop
adobe indesign
adobe lightroom
adobe illustrator
creative fields
identity design
brand guidelines
marketing collateral
photography
icon design
essence of the brand
since their humble beginnings in 1974 as a microfilm bureau, genus has remained a privately-owned family company, formally known as the microfilm shop. genus doesn't preserve history, they are reineventing how history is preserved, experienced and shared, ensuring that legacies endure for centuries to come through craftmanship of high end preservation.
their services include high-end digital capture preservation and conservation studios. They also provide the consumables, technology and preservation consultancy you need to catalogue, store, digitise, and safeguard your precious collections
creative process
the design strategy honors the company’s heritage with timeless elements like classic typography and vintage-inspired motifs, seamlessly integrated with modern design principles. the brand book includes refreshed logos, a refined color palette, and updated guidelines for print and digital use, ensuring consistency across all communication channels.
this project showcases a delicate balance between tradition and innovation, creating a cohesive identity that resonates with long-standing clients and attracts new audiences. the result is a tribute to 50 years of excellence and a strong foundation for the company’s next chapter.
