Graduation Project
Documentation
I did my graduation internship project with a Indian Interior Decor Brand. My role as a intern there was to ideate product shoots and stylize indoor and outdoor setups with Visual merchandisers and execute the shoots for social media, weekly newsletters and website along with covering weekly events and workshops.
The following documentation consists the whole process of my internship period from scratch to execution. I kept the layout clean and minimal, as the project was around photography, I wanted to keep the focus on visuals &
ideation sketches with only necessary supporting text.
Project Type
Graduation Project
(Undergraduate)
Year
2020
Tools
Adobe Photoshop
Adobe Indesign
Adobe Lightroom
Creative Fields
Photography
Home Decor
Editorial Design
Awards
Most Innovative
Graduation Project
Essence of the brand
At Purple Turtles, they design with freedom and source with responsibility, all for the love of collecting, curating, and creating!
And, as objects weave their way into our spaces and memories, they become what we are and where we come from. The table lamp under the glow of which you re-visit old letters, the mug that makes your morning, or the armchair you sink into after a long day. Objects shape our every day. They assure us that, yes, this life did happen. We owe it to
ourselves to make it beautiful.
Learning
The industrial journey started with idea conception and continued with execution. The research was another component of the training that aided in the improvement of my abilities as a visual communicator.
Throughout my photography internship, I realized that visual communication is the most efficient way to transmit information because humans think in terms of imagery. Most people react more quickly to visual images than to texts. Additionally, working in a professional environment increased self-assurance and provided a sense of self-evaluation.
