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Industry
Archiving & Digitising
Challenge
As Genus approached its 50th anniversary, it needed a refreshed identity that honored its legacy of craftsmanship while showcasing its evolution into a modern, tech-driven leader in digital preservation. Along with a new brand book, updated marketing collaterals, and modern brochures — to better reflect its heritage, innovation, and global reach.
Published
©2024
Deliverables
Brand Guidelines/Book
Marketing Collaterals
Business Stationery
Brochures
Photography
Solution
A comprehensive rebrand for the company, crafting a new brand book that defined its voice, visual identity, and core themes. Updated marketing collaterals and brochures were designed to reflect both its rich heritage and forward-looking innovation, ensuring consistency across all touchpoints and helping Genus confidently connect with existing and new audiences alike.
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